There has been some negativity towards the term linkbaiting due to the unethical behaviour of some bloggers. Linkbaiting is about building a reputation, writing useful and unique content, publishing your work on the web and finding people that can use your content. It is all about focusing on your target market, understanding your readers and building organic links. You can only build a following and organic links if you focus on writing good quality content for your readers.
Linkbaiting refers to content, photos, videos or anything else that is created with the aim of generating incoming links to a website. Great content that is useful, funny or creates discussion will be linked to by people that want to share it with their friends or customers. In this article we will be looking at linkbaiting techniques that are above board and acceptable to use.
Linkbaiting Tips:
- Create content that is original, unique and useful
- Create "wow" content
- Create content that adds value or provide answers to questions
- Do not spam
- Stay on-top of new developments and changes
- Write your content in the form of stories
- Allow your readers to provide feedback and act on the feedback received
- Be the first to write about something
- Create content that is still valid a year later
- Be truthful
- Do proper research and use facts
- Use survey data and graphs
- Use attention drawing titles
- Images and drawings adds a great visual effect
- Make it easy to link to your content
- Look for fresh angles
- Be relevant
- Encourage readers to link to you
- Gain and maintain a good reputation
- Post new content regularly
- Create and use networks
- Become a guest blogger
- Give something away
- Be passionate
- Become an expert in your field
- Never give up
There are many linkbaiting ideas and you should be able to think of a few more after reading through the list above. The main difference between link building and linkbaiting is that with link building your focus is on keyword optimization and building links and with linkbaiting your focus is on writing content that everyone wants to link to. Visit popular blogs and websites and have a look at their content, use of titles and use of linkbaiting techniques. You are never too old to learn or start something new.
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