There are key factors that influence search engine rankings and it is very important to take these factors into account when you implement your SEO strategy. When you have clear guidelines to work with relating to what works and what does not, it will help you to implement a successful search engine ranking strategy.
Every two years SEOmoz surveys top SEO experts in the field worldwide on their opinions on the algorithmic elements that comprise search engine rankings. The information that these surveys provide is very helpful and can help you to focus your SEO campaign and to improve your website search engine rankings.
The survey published in August of 2009 provides some clear guidelines on what matters and what does not matter for best results in search engine optimization for 2010. The information provided by these surveys can be used by SEO professionals or individuals responsible for their own website SEO. In this article we will take a closer look at the key data as contained in the August 2009 survey. The participants were asked to apply the ranking factors to Google's search engine.
The Top 5 positive ranking factors:
Keyword focused anchor text from external links (73% very high importance).
Effective link building has the biggest influence on the search engine rankings of your website keywords and phrases. It is essential to build links from trusted, high ranking and relevant websites. The use of your keywords and phrases within the anchor text of the external links to your website is of vital importance.
External link popularity (71% very high importance).
The quantity and quality of the external links to your website is of very high importance. Always aim to build external links from trusted, high traffic and relevant websites. The search engines count the external links to your website as "votes" towards the relevancy and quality of your web page contents. External links from high ranking websites with a high relevancy will add the best link value.
Diversity of link sources (67% of high importance).
Websites with external links from many unique root domains will be valued higher. It is important to diversify your external links and to build links from a lot of different sources. Links from high ranking home pages are the most valuable links. Make use of various link building methods to ensure a diversity of link sources.
Keyword used anywhere in the title tag (66% of high importance).
The search engines place a lot of importance on the title tag of a web page. Keywords used in the title tags of web pages are seen as more important and will feature higher in search engine rankings. The title tag of your web page should describe the web page content as accurately as possible.
Trustworthiness of the domain based on link distance from trusted domains (66% of high importance).
Search engines look at and value trust. The more external links from trusted domains your website has, the more trust will be allocated to your website. Focus on building external links from trusted domains and stay away from sites that are not trustworthy.
Overall Ranking Algorithm:
- Trust/authority of the host domain - 24%
- Link popularity of the specific page - 22%
- Anchor text of external links - 20%
- On-page keyword usage - 15%
- Traffic and click-thru data - 7%
- Social graph metrics - 6%
- Registration and hosting data - 5%
The survey featured contributors from US, UK, Canada, Australia, New Zealand, Iceland, the Ukraine, the Dominican Republic and many more. The collective wisdom of these contributors provides very useful information for any person involved with SEO. If you build your keyword search optimization and link building campaigns around the guidelines as provided by this survey, you will have a better success rate. For more detailed survey results visit SEOmoz.com.
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