SEO link building is the corner stone of any and all successful websites. When sites from around the Web link to your website the search engines regard this as "votes" confirming the relevancy and quality of your website content. Building effective links is a major challenge and there are some unscrupulous service providers that use "Black Hat" techniques to the detriment of their customers.
When the rules and guidelines as laid down by the search engines are adhered to, it is called "White Hat" link building. The search engines (Google, Yahoo, Bing and more) have the ability to pick-up on dodgy link building practises. Google provides articles and resources that can be used to research acceptable and unacceptable techniques. Wikipedia is also a good source of information on 'Black Hat" and "White Hat" techniques.
Your website can be blacklisted by the search engines when links from websites are obtained using unethical techniques. It is always safer and more effective to make use of acceptable link building techniques. Examples of "Black Hat" links would be links from link farms, adult sites, gaming sites, 1000s of links in one day and links from banned sites to name a few.
5 SEO Link Building Tips:
1. Relevancy and placing of links in the page content.
The value of a link is greatly improved if it is on a page containing content that is relevant to your website, product or service. When placing a link on a site always try to place it inside the content of a page. Footer links have lost a lot of value and is not effective anymore.
2. Domain Trust.
In order to become a trusted site in the eyes of the search engines you need links from existing trusted sites. Prevent links from "bad neighbourhoods" at all cost. Who you link to and who links to you will play a very important part of domain trust.
3. Anchor Text.
Always strive to make your anchor text look natural. If you use the same anchor text containing your keywords all the time the search engines will penalize your links. Look at including phrases like "my hot site" or" visit my site here" in some of your anchor text. Do not over optimize!
4. No-follow and Do-follow links.
To ensure maximum value and a natural link building process, build "do-follow" and "no-follow" links. The average person on street does not care about "do-follow" or "no-follow" links and will build links to and from the sites they like. You want your SEO link building to look natural to the search engines.
5. Pages that pass on Page Rank.
Web pages that rank high for a phrase or keyword that is important to you will pass on some of this value when you place a link on them. Research high ranking pages and target them for your link building.
SEO link building is a continuous process and it is the most important search engine ranking factor. If your website has design issues or is not as search engine friendly as it could be, it can still rank high if you have a lot of high quality links.
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